Social media

I'm working on ideas using social media to attract customers to our children's book events. I ran across this quote to describe social media "it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up new channels of communication." in an article from Digital Web magazine titled "Integrating Social Media into a Web Content Strategy" by Britt Parrott (http://www.digital-web.com/articles/
social_media_to_web_content_strategy/)